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MARTHA STEWART

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Martha Stewart,

Martha Stewart, founder of Martha Stewart Living Omnimedia and Emmy Award-winning television show host, entrepreneur and bestselling author, is America’s most trusted lifestyle expert. Millions of people rely on Martha Stewart as a source of useful how-to information for all aspects of everyday living - cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, holidays, healthy living and pets.

Her namesake company, Martha Stewart Living Omnimedia, founded in 1996, reaches approximately 100 million consumers each month, across all media platforms, and has a growing retail presence with 8,500 products in thousands of retail locations. The company also creates award-winning magazines, bestselling books, innovative websites and apps, television and video programming, and a live daily radio show.

Raised in Nutley, New Jersey, in a family with six children, Martha developed her passion for cooking, gardening and homekeeping at an early age. Her mother taught her the basics of cooking, baking, canning, and sewing; her father introduced her to gardening at the age of three. Martha earned a bachelor’s degree in history and architectural history at Barnard College. After graduating she became a stockbroker on Wall Street, where she gained her early business training. She moved to Westport, Connecticut in 1972, where she developed a catering business that showcased her remarkable talent and originality. Her unique visual presentation of food and the elegant recipes she created for catered events were the basis for Entertaining, published in 1982. Entertaining was the first of 81 books, including bestsellers such as Martha Stewart’s Baking Handbook, Martha Stewart’s Homekeeping Handbook, Martha Stewart’s Cooking School, and her newest book, Martha Stewart’s Cakes.

Martha’s creative vision provided the framework for Martha Stewart Living Omnimedia and the expansive multimedia portfolio that includes award-winning properties such as Martha Stewart Living, Martha Stewart Weddings and Everyday Food, the award-winning marthastewart.com website, “Martha Stewart’s Cooking School” on PBS, and Martha Live, a live daily radio show on SiriusXM.

Martha recognized early on the power of the internet and incorporated it into MSLO’s business model from the beginning. The company’s websites offer instant access to the inspiring and trusted world of Martha Stewart. From entertaining and decorating to gardening, crafts, holidays and weddings, the marthastewart.com website is the definitive source for Martha Stewart Living Omnimedia’s unique, creative content and expert resources. Visitors can access more than 14,000 of the finest recipes as well as video clips, articles, ideas and projects from the vast MSLO multimedia library. The MarthaStewart.com website also features Martha’s popular blog and “The Daily Wag,” written from the perspective of Martha’s French Bulldogs, Francesca and Sharkey, and her Chow Chow, Genghis Khan.

In addition, MSLO offers a growing number of innovative digital apps, including Martha’s Everyday Food, Martha Stewart Makes Cookies, Whole Living Smoothies, Martha Stewart Cocktails, the award-winning Egg-Dyeing 101 app, and Martha Stewart’s CraftStudio. The company launched a special digital issue of Martha Stewart Living magazine in November 2010 - Time magazine called it as one of the top 10 magazine covers of the year and the Society of Publication Designers named the “Best App of the Year.” All the company’s magazine brands are now available each month in a digitized format.

In addition to media properties, the company offers a broad range of branded merchandise. Martha was a pioneer in bringing high-quality products to mass market with Martha Stewart Everyday products at Kmart. Today MSLO’s product offerings include an exclusive Martha Stewart Living brand of home improvement products with The Home Depot; the Martha Home line of entertaining, pantry, and décor products available exclusively at J.C. Penney and jcp.com, the Martha Stewart Collection of home products available exclusively at Macy’s and on macys.com; Martha Stewart Crafts with EK Success, Plaid, and Lion Brand available at Michaels, Jo-Ann Fabric & Craft Stores, and other craft retailers; Martha Stewart Home Office with Avery at Staples; Martha Stewart Pets at PetSmart Stores; Martha Stewart Clean natural home cleaning solutions, among others.

 

Posted by: Nina Eksir on August 26, 2013 @ 7:26 pm
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